AG JEANS X SELFREDGES
Approached to strategically align retail, wholesale, and international environments with tie back to ecomm and marketing, with a minimal effect to the yearly spend. Significant elevation to retail shop aesthetic, while maintaining in-house manufacturing and current production costs.
Collaborative work sessions with the brand director, product design and buying teams, and the external retail partners, identified solutions that begin internally during Sales Meetings and Line edits, carry through in marketing, wholesale significant elevation to retail shop aesthetic, while increasing the use of in-house manufacturing ability to better tell the story of verticality within AG.
Now where ever you experience the AG Jeans brand it speaks to they’re core ideals, while maintaining a significant budget surplus Expanded global brand presence/alignment of showroom, tradeshow, wholesale and retail materials and identities.