AirBnb x barbie

Welcome to Barbie’s Malibu Dream House. In. Real. Life. Realizing a collaboration between AirBnB and Barbie for Grow Marketing in an actual Malibu home. As Creative Director over a team of three designers we ideated, rendered, led fabrication and installation down to the tiniest Barbie detail - an expression of Barbie’s personality as pulled from her toy, media, vlog, and historic spirit, placing the diversity of her interests and her pro-woman stance at the fore…for this one time only consumer stay and enormous media splash (750 million impressions and nearly 400 media outlets) to help celebrate Barbie’s 60th Anniversary.

Winner of Adweek’s 2020 Experiential Award 
Best Experiential Activation by a Travel Brand for their Only On Airbnb Series

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