During a period of shifts in ownership and creative direction, Alexis Bittar’s retail stores required a clear seasonal and display update to align with Director of Stores retail sales strategies, principally to leverage the most customer accessible elements in they’re collection to fulfill volume sales goals.

We developed a quarterly national window program inspired by the ethos within the three sub collections within the brand, delivered to 10 stores nationally, with a managed and consolidated installation and removal program, humorous themes as a counter to the existing store environment. We aimed to pique the customers interest with bright colors, kitschy details, and wit.

An increase in promotional traffic helped to put the brand on track to be “the Dillon’s Candy of Jewelry”