TREAD BY EVERLANE

To celebrate the launch of the new brand, TREAD, Everlane asked for a modular pop-up, focussed on sales, community engagement, and education. As an added challenge, the spacial design could use no virgin plastics to inhabit the same sustainable ethos as the shoe it promotes. Working directly with Imprint Projects Creative Director and strategists I designed a space as much activation as it is a shop.